Build Your Brand: Content Writing for your Business

Build Your Brand Content Writing For Your Business

Quality content can help you build trust and convey your brand's experience and authority. Good writing is all about taking your customers on a journey, getting them invested in your stories and therefore in your product. In this special session with Bound, you will gain better insight into the tips and tricks you can use to keep your customers hooked onto and delighted with your content, whether it is through your website/blog or Linked In articles.

The session will take you through the entire writing process: from ideation to creation. We will be covering topics like choosing a catchy title, conveying credibility, thinking of interesting story ideas, scheduling and segmenting content and most importantly, how to add in elements of surprise throughout your narrative. 

You will learn how to keep your narrative fresh while being able to generate a substantial amount of content at the same time.

Class Details: Saturday, 31st October 2020

Timings: 2: 00 PM - 4:00 PM (2 hours total)



Tara Khandelwal is an editor and writer. She is a graduate of Barnard College, Columbia University and the Columbia Publishing Course. She currently works with Asia’s largest literary agency, Writers’ Side. She has worked with Penguin, BloombergQuint, SheThePeople.TV and more. She is the founder of Bound which provides skill building for creatives through writers’ retreats, workshops, writing coaching and editorial services.


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    Bound Testimonial

    • “Thank you so much for the class, I had the best festive weekend. I came across Kuzhali Manickavel's work for the first time in the fiction appreciation class by Bound. Every time I read an unforgettable short story, I am reminded of how potent the form of the short story is.”
      Kajol Hinduja
    • “Thanks for the workshop, Michelle! I loved how you curated the sessions (reading together and discussing the writing - I found it very useful). The selection you picked was also excellent in terms of themes, writing styles, authors from different regions, etc. The workshop introduced me to a bunch of new writers and short stories of known writers. I’m not too exposed to literary fiction journals and the short story examples you shared (such as Whore by Kuzhali) have inspired me to read them.”
      Ila Reddy
      Nonprofit Consultant and Content writer
    • Bound India’s How to Read Like a Writer facilitated by Tara Khandelwal helped me analyse the works of different authors thoroughly and offered a new perspective on the various aspects of storytelling. I think this workshop is very important for aspiring writers because it helps you hone your skills and experiment with different styles.  ”
      Beatrice Roy
    • I've thoroughly enjoyed the sessions hosted by Michelle and Tara. Their knowledge and sheer love for books and literature make the classes interesting and interactive. I've had the opportunity to get such different and intriguing perspectives on varying topics from them and aspiring writers. It's been an enriching experience in a short span of time.  The topics for sessions/workshops are intelligently chosen, providing ample opportunities to participants to share ideas, theories and the like. Analysis, reasoning, styling, and editing are some of the active discussions that occur with like-minded folks.  Thus far, I've attended sessions on How to Edit Your Book (Tara), How to Read Like A Writer (Tara), and a 2-Week Advanced Fiction Class (Michelle). Looking forward to many more and a long-lasting relationship with Bound. Happy to have found you.      ”
      Tushar Chatterji
      Associate Director Of Operations, Cactus Communications
    • “Bound, Bound, Bound... I have boundless love for you all. Please keep designing courses on the building blocks of writing and different genres. I am hooked, you kept me sane during this intense lockdown with your gentle instructors and deep content. Love you all, keep soaring.”   ”
      Dimple Kapoor Singh