How To Market Your Book And Turn It Into A Bestseller

How To Turn Your Book Into A Bestseller

How To Market Your Book And Turn It Into A Bestseller


Have you written a book, or do you want to write one? Do you have your plot, characters, settings, and dialogue written or conceptualised? Are you wondering what comes next?  The ‘How to Make a Bestseller’ masterclass will take you through the process of transforming a manuscript into a bestseller before you reach out to a publisher. 

This author-focused session will equip you with the tools to turn your manuscript into one that appeals to publishers. This class will showcase specific writing, editing and marketing tricks that can help you improve your manuscript.

During the three-hour session, you will get an insight into how bestsellers are made. You will learn how to think of making a hit while writing it. You will learn about identifying your audience and catering to them. You will also gain the tools to write the perfect pitch to present your manuscript to a publisher. 

All participants must bring a ready manuscript or book idea to workshop during the session.

Class details: 

Date: 26th September 2020

Timing: 10 AM – 1 PM (3 hours total)

Age 16 and above



Preeti Lourdes John is an editor and editorial manager with experience setting up and leading editorial teams at reputed digital organisations. She is currently Deputy Editor at the Observer Research Foundation, and has previously worked with The Economist Group, The Quint and The Wire. She has mentored writers in the newsroom and the literary setting, and has taught undergraduate and graduate courses on writing and communications. At present, she also works with one of India’s largest publishing houses as a manuscript reviewer, and with The Write Women Project, a women-focused Instagram-only literary agency.

Radhika Raje heads the marketing team at one of India’s leading publishing houses. She has more than six years of experience handling authors and books. After being involved editorially in newspapers like Free Press Journal and magazines like Time Out India and Man's World, Radhika has opted to work with books and to promote reading as a culture. She actively supports The Write Women Project (an Instagram-only literary agency), which encourages women authors to get published.


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Bound Testimonial

  • I've thoroughly enjoyed the sessions hosted by Michelle and Tara. Their knowledge and sheer love for books and literature make the classes interesting and interactive. I've had the opportunity to get such different and intriguing perspectives on varying topics from them and aspiring writers. It's been an enriching experience in a short span of time.  The topics for sessions/workshops are intelligently chosen, providing ample opportunities to participants to share ideas, theories and the like. Analysis, reasoning, styling, and editing are some of the active discussions that occur with like-minded folks.  Thus far, I've attended sessions on How to Edit Your Book (Tara), How to Read Like A Writer (Tara), and a 2-Week Advanced Fiction Class (Michelle). Looking forward to many more and a long-lasting relationship with Bound. Happy to have found you.      ”
    Tushar Chatterji
    Associate Director Of Operations, Cactus Communications
  • What do I say about the Bound Story Writing classes? As the Aladdin song goes, it opened a whole new world for me. An extremely well planned and executed workshop. I attended both the Basic and Advanced levels and the insights, tips, readings , activities were all very enriching. For aspiring writers like us, it opens the floodgates and you want to pick up the pen and notepad and start writing as soon as you can. Thank you Michelle for guiding us so well. I would have never imagined that I would sit and dissect a science fiction story someday or write a letter as an unreliable narrator. But I did and thoroughly enjoyed the process.Would love to attend more workshops with Bound in the future.  ”
    Mohua Chatterjee
  • I thank Michelle for a wonderful experience with her Advanced Fiction Writing class. The insights gained from her have helped me develop writing rituals to help me write better and solve the issues I was facing while writing. The tools and techniques she shared have helped me immensely in writing with structure. The class was really nicely structured with discussions and exercises, that not only helped me recognise how to get over the problems I was facing, but also helped me learn from her and the other class members.

    Sahiti Penna
    Senior Software Engineer, Bose